Happy Birthday To Us | Beer News

Today is a signal day for the SAB World of Beer: we celebrate our 19th birthday.

As we reflect on our birthday, we still hold dear the words spoken by the late former president Nelson Mandela when he officially opened our doors in 1995:

“This centre will also help to remind us of a history we neglect at our peril. Inevitably, a product as integral to the culture and economy of a society as is yours, traces in its own history, the history of its society.

“But in addition to its instructive lessons, the centre will without doubt help promote tourism in this area and in Johannesburg as a whole. It is, therefore, a valuable addition to the economic assets of the Gauteng Province.”

Almost two decades later, the SAB World of Beer stands tall, welcoming other major investments and lively tourist destinations to the Newtown Cultural Precinct.

One of the first major investments in the now buzzing Newtown Cultural Precinct, the World of Beer was initially named the Centenary Centre, a museum showcasing the history of South African beer.

South African Breweries’ head of media and communications, Robyn Chalmers, says: “Congratulations to the SAB World of Beer, which has for nearly 20 years been the public face of the South African Breweries - and done both the company, and South Africa generally, proud.

“An award-winning attraction boasting world-class facilities, it continues to thrill visitors with its telling of the history of beer and brewing. That the Newtown precinct has become one of the most exciting and entertaining parts of Johannesburg, justifies our decision nearly two decades ago to establish the SAB World of Beer there.”

The World of Beer has twice been named the number one tourist attraction in South Africa – all thanks to our wonderful patrons, who take our tours, use our first-class conferencing facilities or are simply keen for one of our delicious Tap Room pub lunches.

The World of Beer’s surroundings are home to lively museums and theatres; also Chancellor House, where Mandela and Oliver Tambo made history by opening the country's first black law practice; Museum Africa, where historical information and artifacts are displayed; the Sci-Bono Discovery Centre, where science in all its forms comes to life; and the Market Theatre, which has hosted many famous stage productions.

And we hold our own in such august company, showing our proud South African history, the history of brewing – both locally and internationally, and the process of making South African Breweries’ products to our visitors on our 80-minute tour.

Even our five-star conferencing facilities tell our country’s story, through our beautiful collection of South African art.

When next you’re in Newtown, be sure to join us for a tour – or just to sip a beer, fresh from the tap. And if you’re in the area today, come and clink a glass with us to celebrate our birthday!

Come and have lunch with us this festive season

Related Atricles

Fridge cheesecake with an Irish red ale caramel sauce

How to make your own beer

Festive specials to help you through the silly season